MARKETING

Make sure your brand is consistent and effective with a website tune-up, SEO and social media. Everyone’s needs are different, and we’ll create a bespoke strategy for you.

 

Analysis of your existing website and advice on how to make it work for you

Getting a website is not just something to tick off your to-do list and forget about. It’s a showcase for what you do and a poor quality site can do more harm than good. Tell us about your business and what you need from your website.

We’ll conduct an impartial analysis of your online presence and write a full report explaining the results in plain English:

  • Strengths and weaknesses of your online presence
  • Reviewing how your website appears in different browsers, with screenshots
  • Checking your site’s performance in Search Engines (SEO)
  • Reviewing how your website appears on smartphones and tablets
  • Checking links and contact forms are all working properly
  • Usability review
  • Checking your website for errors
  • Competitive analysis and best practices for your industry
  • Design review: is your site appropriate for your audience?
  • Task list to improve your online presence

 

Getting visitors to your website is only half the story

Keeping people on your site, encouraging them to revisit and converting traffic to leads and sales is vital. Website visitors and search engines love fresh, interesting content.

We offer a range of services to help keep your website up to date with engaging, high quality content:

  • Photography and image optimisation
  • A new header image for your website
  • Interactive HTML5 content
  • Creating a promotional video for your organisation
  • Checking links and contact forms are all working properly
  • Copywriting: updating the text on your website
  • Logos and branding make-over
  • 360° Virtual Tours
  • Blog set-up

Have a look at our Portfolio for more ideas.

 

Social Media is an integral part of any organisation's online presence

We can get you started and show you how to use social media effectively in your business. We provide one-to-one training sessions and will guide you through the entire process, from working out which social networks will work best for your organisation, to designing your profiles and establishing your voice.

Our Social Media services include:

  • Social media strategy
  • Setting up profiles on social networks, including Twitter, Facebook, LinkedIn, YouTube, Pinterest, Instagram and Google+
  • Creating bespoke profile pictures and background images
  • Tools to help you use social media more effectively
  • Content plans to keep your posts fresh, relevant and exciting
  • How to manage and grow your social media presence
  • Social media etiquette
  • How to measure the success of your campaigns

 

Make sure your site is ranking highly on search engines

SEO is the process of making a website rank highly for relevant search terms in the results of search engines like Google. There is no magic formula, and the parameters are always changing. By using organic, targeted SEO methods and keeping up to date with the latest developments, YonYonson get excellent SEO results. Onsite SEO relates to features of your website that can be optimised for search engines. Offsite SEO relates to factors on other websites that can improve your site’s search engine results.

Search Engine Optimisation can include:

  • Analysis of competing websites
  • Link-building
  • Social Media
  • Social Bookmarking
  • Online Directories
  • keyword research
  • content
  • images
  • title tags
  • meta descriptions
  • Page loading times

This infographic website from Google explains how search works